MarketAmp vs Kit for small businesses.
Kit, formerly ConvertKit, is built for creators who publish to an audience. MarketAmp is built for businesses that promote products, services, and offers, with social posts made alongside the email.
MarketAmp is a fit when
- You are a solo founder, consultant, creator, or small agency.
- You want help deciding what email to send, not another blank editor.
- You sell products, services, events, newsletters, or client offers.
- You care more about steady campaigns than a huge marketing control room.
Kit may fit when
- You are a creator whose product is the newsletter itself.
- You sell courses, memberships, or digital products to an audience.
- You want creator tools like paid newsletters and audience growth.
- You publish on a writing rhythm, not a promotion rhythm.
Best for
- MarketAmp
- Businesses promoting products, services, and offers
- Kit
- Creators publishing to a subscriber audience
Starting point
- MarketAmp
- The thing you want to promote
- Kit
- The thing you want to write
Writing help
- MarketAmp
- Campaigns drafted for you, in your saved style
- Kit
- A clean editor you write in yourself
Social posting
- MarketAmp
- LinkedIn and Facebook posts drafted with your email, in one campaign
- Kit
- No social publishing
Selling tools
- MarketAmp
- Focused on campaigns, not creator storefronts
- Kit
- Paid newsletters, tip jars, and digital product sales
The short answer
Choose MarketAmp if you run a business and email is how you promote it. Choose Kit if you are a creator and the audience itself is the business: newsletters, courses, memberships, and digital products.
Two different jobs that look similar
Both tools send email to a list. The difference is why. A Kit user writes to an audience they are growing and monetizing. A MarketAmp user promotes a product, a service, an event, or an offer, and needs the campaign made quickly so they can get back to the actual work.
Where MarketAmp is different
MarketAmp drafts the campaign for you and extends it past the inbox: the same idea becomes an email plus LinkedIn and Facebook posts, reviewed and scheduled together. Kit gives creators excellent publishing tools but leaves social entirely to other apps.
MarketAmp is the better fit for businesses that promote things by email and social. Kit is the better fit for creators whose newsletter and audience are the product.
Questions people ask
Is Kit the same as ConvertKit?
Yes. ConvertKit renamed itself Kit in 2024. It is the same creator-focused email platform, with newsletters, automations, and creator monetization tools.
Can Kit post to social media?
No. Kit is focused on email and creator tools. MarketAmp drafts LinkedIn and Facebook posts together with your email, so one campaign covers both channels.
I sell services, not content. Which one fits?
MarketAmp. Kit shines when your audience is the business. If you sell services, products, or client work and email is how you stay visible, MarketAmp prepares those campaigns for you.
Last updated: 2026-07-16