What can I measure for each email?

How many people opened it, clicked, and clicked after opening, plus the phones, apps, and computers they used, each step from delivered to clicked, and how long it took people to open.

Can I compare emails over time?

Yes. MarketAmp shows how each email compares to your past ones, so you can see if your results are getting better instead of looking at one email alone.

Can I see what devices people use?

Yes. You can see which phones, email apps, and computers people read on, so you know where your design needs to look its best.

Analytics

See exactly what your email did.

See how many people opened your email, how many clicked, and how many clicked after opening. You can also see what phones and apps they read it on, and how this email compares to your last ones.

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What can you see?

For every email you send, MarketAmp shows the numbers that matter: how many people opened it, how many clicked, and how many clicked after they opened. Then it goes further. You can see which phones, apps, and computers people read on, follow each step from delivered to opened to clicked, and see how long it took people to open.

How many opened, clicked, and clicked after opening
What phones, apps, and computers they used
Each step from delivered to opened to clicked
How long it took people to open
How this email compares to your past ones

Why the extra detail helps

Just knowing how many people opened an email tells you almost nothing about why it worked. Seeing the phones and apps people use tells you where your design needs to look good. Seeing when people read tells you the best time to send. And comparing to your past emails tells you if you are getting better, not just whether one email did well.

At a glance

More than one number

	MarketAmp	Typical tools
The numbers	Opens, clicks, and clicks after opening	Opens and clicks only
The detail	By phone, app, and computer	One total for everyone
The trend	Compared to your past emails	One email at a time

FAQ

Frequently asked questions

What can I measure for each email?: How many people opened it, clicked, and clicked after opening, plus the phones, apps, and computers they used, each step from delivered to clicked, and how long it took people to open.
Can I compare emails over time?: Yes. MarketAmp shows how each email compares to your past ones, so you can see if your results are getting better instead of looking at one email alone.
Can I see what devices people use?: Yes. You can see which phones, email apps, and computers people read on, so you know where your design needs to look its best.

Keep exploring

Reaching the inbox →Segmentation →Email benchmarks 2026 →See pricing →

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Last updated: July 16, 2026