List Hygiene
List hygiene is the habit of keeping your contact list clean and up to date.
Over time, lists pick up bad addresses, people who never open, and old contacts. List hygiene means removing those so you only send to real, interested people.
A clean list lowers your bounces and complaints, which protects your standing with email providers and keeps your email reaching the inbox.
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Start freeLast updated: June 25, 2026