Sender Reputation
Sender reputation is your track record with email providers, which decides how much they trust your mail.
Email providers keep score of how you send. Low bounces, low spam complaints, and steady, wanted email build a good reputation. Bad habits tear it down.
A good reputation is what keeps your emails landing in the inbox. A poor one sends them to spam, no matter how good the message is.
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Start freeLast updated: June 25, 2026